Privacy Policy
Last Updated: October 22, 2025
Personal Injury Counsel ("we," "us," or "our") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website or use our services.
1. Information We Collect
Personal Information You Provide
We collect information that you voluntarily provide to us when you:
- Fill out contact forms or request consultations
- Call our phone numbers
- Send us emails
- Interact with our website
This information may include:
- Name (first and last)
- Phone number
- Email address
- Details about your accident or injury
- Case type and injury severity
- Location information
- Whether you currently have legal representation
- When the incident occurred
Automatically Collected Information
When you visit our website, we automatically collect certain information about your device, including:
- IP address
- Browser type and version
- Operating system
- Referring website
- Pages viewed and time spent on pages
- Date and time stamps
- Click patterns and navigation paths
2. How We Use Your Information
We use the information we collect for the following purposes:
- Attorney Matching: To connect you with qualified personal injury attorneys in your area
- Communication: To respond to your inquiries and provide customer support
- Service Improvement: To understand how our services are used and improve our website
- Legal Compliance: To comply with applicable laws and regulations
- Marketing: To send you information about our services (with your consent)
- Security: To protect against fraudulent or illegal activity
- Administrative: To send important notices about our services
3. How We Share Your Information
We may share your personal information in the following circumstances:
With Attorney Networks
Your information will be shared with qualified personal injury attorneys in our network who may be able to assist with your case. This is the primary purpose of our service.
With Service Providers
We may share information with third-party service providers who perform services on our behalf, including:
- Lead generation and distribution platforms
- Marketing and advertising partners
- Web analytics services
- Customer relationship management (CRM) systems
- Email and SMS communication platforms
- Payment processors
For Legal Reasons
We may disclose your information if required by law or if we believe such action is necessary to:
- Comply with legal obligations or respond to legal requests
- Protect and defend our rights or property
- Prevent fraud or illegal activity
- Protect the safety of our users or the public
Business Transfers
In connection with any merger, sale of company assets, financing, or acquisition of all or a portion of our business, your information may be transferred to the new entity.
4. Third-Party Advertising and Analytics
We work with third-party advertising and analytics partners who may collect information about your online activities over time and across different websites. These partners may use cookies, web beacons, and other tracking technologies.
Third parties we may work with include:
- Google Analytics and Google Ads
- Facebook/Meta advertising
- Retargeting platforms
- Lead distribution networks
5. Cookies and Tracking Technologies
We use cookies and similar tracking technologies to collect and track information about your use of our website. You can control cookies through your browser settings, though disabling cookies may limit your ability to use certain features of our website.
6. Data Retention
We retain your personal information for as long as necessary to fulfill the purposes outlined in this Privacy Policy, unless a longer retention period is required or permitted by law. Typically, we retain lead information for up to 90 days, after which it may be deleted or anonymized.
7. Data Security
We implement reasonable technical and organizational security measures to protect your personal information. However, no method of transmission over the Internet or electronic storage is 100% secure. While we strive to protect your information, we cannot guarantee absolute security.
8. Your Privacy Rights
General Rights
Depending on your location, you may have the following rights:
- Access: Request access to the personal information we hold about you
- Correction: Request correction of inaccurate information
- Deletion: Request deletion of your personal information
- Opt-Out: Opt out of marketing communications
- Objection: Object to certain processing of your information
California Residents
If you are a California resident, you have additional rights under the California Consumer Privacy Act (CCPA). Please see our California Privacy Notice for detailed information about your California privacy rights.
Do Not Sell My Personal Information
We may share your information with attorney networks and marketing partners, which may constitute a "sale" under certain state laws. You have the right to opt out of such sharing. To exercise this right, please contact us using the information below.
9. Do Not Track Signals
Some browsers have a "Do Not Track" feature that signals websites you visit that you do not want to have your online activity tracked. We do not currently respond to Do Not Track signals.
10. Children's Privacy
Our services are not directed to individuals under the age of 18. We do not knowingly collect personal information from children. If we become aware that we have collected information from a child without parental consent, we will take steps to delete that information.
11. Third-Party Websites
Our website may contain links to third-party websites. We are not responsible for the privacy practices or content of these external sites. We encourage you to review the privacy policies of any third-party sites you visit.
12. Telephone Consumer Protection Act (TCPA) Compliance
By providing your phone number and submitting a form on our website, you expressly consent to receive telephone calls, text messages (SMS/MMS), and pre-recorded or artificial voice messages from us, our attorney network partners, and their representatives. This consent applies even if your number is listed on any Do-Not-Call registry. Message and data rates may apply. You may opt out at any time by following the unsubscribe instructions in our messages or by contacting us.
13. SMS/Text Messaging Terms
If you opt in to receive text messages from us:
- Message frequency varies based on your interaction with our services
- Message and data rates may apply depending on your carrier
- Text HELP for help or STOP to cancel at any time
- We may use autodialing technology to send messages
14. Changes to This Privacy Policy
We may update this Privacy Policy from time to time. Any changes will be posted on this page with an updated "Last Updated" date. We encourage you to review this Privacy Policy periodically. Your continued use of our services after changes are posted constitutes your acceptance of the updated policy.
15. Contact Us
If you have questions about this Privacy Policy or wish to exercise your privacy rights, please contact us:
Personal Injury Counsel
Email: [email protected]
Website: www.personalinjurycounsel.com
16. International Users
Our services are primarily intended for users in the United States. If you are accessing our website from outside the United States, please be aware that your information may be transferred to, stored, and processed in the United States where our servers are located. By using our services, you consent to this transfer.
17. Your Consent
By using our website and services, you consent to the collection, use, and sharing of your information as described in this Privacy Policy.